15 Years of Helping Local Businesses Grow

It's official: Goodzer has hit the 15-year milestone! Like many startups fortunate enough to beat the odds and build a profitable, growing business, we didn’t begin with our current model of generating call leads for home service providers. Goodzer initially set out to help local brick-and-mortar stores compete on equal footing with big national retailers by making their inventory searchable online. Shortly after launching our local product search, we applied our technology to the home service industry, quickly realizing we could have an even greater impact connecting consumers directly to local service professionals. Even though the industry changed, our core mission of helping local businesses grow remained exactly the same.

Back in 2010, we never imagined that today a good chunk of the service trucks and vans on the road in the US, and even some in Canada, belong to businesses Goodzer serves or has served along the way.

We've seen the lead-gen industry evolve greatly over these years, and yet certain things remain unchanged. Technology has advanced rapidly and continues to accelerate, especially with GenAI. But one truth endures: a relentless focus on quality and long-term client relationships always pays off.

We're deeply grateful to our team, investors, and advisors whose passion and support have fueled Goodzer’s growth, and especially to our customers who continue placing their trust in us.

In the spirit of the times, let's celebrate with a slice of AI-generated cake and raise a glass (hopefully a real one!) to many more milestones ahead. And if you're looking to grow your home service business, perhaps there's shared history waiting in the future.