About us


Goodzer makes local marketing simple using technology that delivers the most effective call advertising campaigns for businesses targeting local consumers.

Through our data aggregation AI technology, we have created the largest detailed local services and product data set in the US. That aggregation technology and data set, combined with our proprietary, highly targeted ad platform, is what really sets Goodzer apart from other local ad and lead gen companies and allows us to produce better value for our customers. Our local advertising products and data are used by small businesses, national companies with local footprints, agencies, and some of the largest online directories.

We are based in Reston, VA and our company was founded in April 2010 by Dmitry Pakhomkin and Artem Zarutskiy. Artem and Dmitry developed the AI technology that is at the core of Goodzer and first used it to create an easy-to-use local product mobile app for consumers. As the technology was further refined, the team later expanded and launched the efficient and leading advertising service for the local industry that now serves over 30,000 local businesses.


Artem Zarutskiy
Co-founder and CEO
Artem is a computer scientist who specializes in artificial intelligence, data mining, and machine learning. He has spent several years leading software development projects in start-up companies.
Dmitry Pakhomkin
Co-founder and President
Dmitry has over 20 years of software engineering experience and led IT at Intrinsic Inc., which was later acquired by Cree Inc. for $50M. He also has extensive experience leading the design and development of information systems for a number of high-tech startups.
Lori Faunce
Head of Marketing
Lori served in digital product management for local businesses at hibu, Inc. (formerly Yellowbook) for several years. Prior to hibu, she led marketing and products for an education-focused digital start-up.
Brendan Daly
Head of Business Development
Brendan leads Goodzer’s partnership and strategic account efforts. He has over 5 years of experience developing and managing channel partnerships for digital advertising applications, and other industry specific SaaS applications. Brendan also has experience developing product and marketing strategies for start-up companies.
Kevin Taggart
Digital Marketing Analyst
Kevin is a digital marketing professional who specializes in keyword research and search marketing. Through his work, he helps to maximize conversions across all Goodzer campaigns along with adding new service categories to better serve our customers.
Tanya Sloan
Customer Success Manager
Tanya has focused on acquiring and retaining new customers through various marketing channels. Prior to joining Goodzer she worked as a marketing strategist for PNC and Bank of America with an emphasis on finding the right message and services to meet the needs of customers.
Amber Dreighton
Customer Success Manager
Amber has focused on enhancing small businesses' digital presence for years. With a strong background in customer service and digital marketing, she’s ready to help your business receive quality call leads. Prior to Goodzer, she was a Sr. Support Specialist and Web Consultant at Thryv.
Michelle McCracken
Customer Success Manager
Michelle has made it her mission to foster the success of her clients and their business goals. Her 15 plus years of experience greatly contributed to the success of several national brand campaigns in the Washington DC area, and she has also worked with regional construction businesses, managing their clients.