FAQs

Frequently asked questions

You will find answers to most of your questions on this page, but if you have any other questions, please contact us.

Company

Who is Goodzer?

Goodzer has been helping local businesses thrive since 2010. Our flagship service brings live, exclusive call leads to SMBs and national brands that have a local footprint. Our goal is to be the highest quality call leads service available with the best overall return for your marketing dollars.

Why choose Goodzer?

Privately-owned and operating since 2010, Goodzer is solely focused on providing great return to our customers. We don't succeed unless you do. Using our proprietary AI-based technology, we create and optimize ad campaigns on search engines to generate exclusive inbound calls for your business. We never resell calls or buy them from affiliates. With a dedicated Customer Success Manager for your account, we work with you to achieve your targeting and ROI goals.

Does Goodzer work with Nexstar Network?

Yes, Goodzer is a strategic partner of Nexstar Network. All Nexstar members will receive rebates on their spend with Goodzer. The rebates are distributed via Nexstar quarterly. If you are a Nexstar member, please let us know during onboarding. Ask your marketing coach how Goodzer helps other members grow their business.

Call leads

How do you generate calls?

Goodzer's sophisticated, automated technology can efficiently and precisely target consumers on major search engines and local directories. With this proprietary technology, we are able to take on the risk of paying for ad clicks and impressions while only charging you for the phone calls we generate through these ads. This allows you to have the opportunity to personally sell your business and pay only for calls from people who are really interested in your services.

How do the phone calls work?

Once we have placed ads on our network for your services, you will begin to receive live phone calls. Callers dial a call tracking number which is immediately redirected to your business phone number. We do not speak to the callers or send you email leads. If you happen to not answer the phone, or your phone line is busy, we allow the caller to leave a voice message or send you a text message, or we send you an audio recording with the service the caller is looking for.

Are Goodzer call leads TCPA compliant?

Yes, our call leads are compliant with the Telephone Consumer Protection Act, including the changes taking effect in January 2025. We only send inbound user-initiated calls, and we never resell callers' information to your competitors or any third parties. Since our focus is on quality and ROI, we also don't do any telemarketing or use any affiliates — we generate calls through our own ads.

Do you share my call leads?

No, all calls go directly to you and are never shared with your competitors or other businesses.

Does Goodzer use affiliate traffic?

No, Goodzer does not use affiliates to generate leads for the calls we send. All calls are generated through our own ads, giving us complete control over the targeting and optimization process.

Do you record calls?

Yes, all calls are recorded. We use call tracking numbers that seamlessly direct callers to your phone number and allow us to track all the information related to the call, including an audio recording of the conversation, which is then used to determine the validity of the call for billing purposes.

Do you talk to the callers?

No, we do not intercept calls except for times when you may not answer the phone. In those cases, we will follow up with a voicemail or text message to make sure you don't miss the call. We also never do telemarketing of any kind.

How many calls should I expect?

The number of calls you receive from us can vary substantially depending on the services you offer, how densely populated your service area is (if applicable), and if your price per call is above or below the amount we recommended. Whether your services have a seasonal nature to them can also affect the volume of calls, since calls are live and affected by consumer demand. Once we know a bit more about your business and begin setting up your campaign, we can give you an approximate volume to expect.

Getting started

How do I get started?

To get started, first, create a Goodzer account — this will allow us to determine pricing specific to your service area and service menu. Once your profile is complete, a Customer Success Manager will reach out to you to discuss pricing and answer any other questions you may have. If you have any questions about creating an account, give us a call at 844-846-6393.

What is a Goodzer service menu?

A Goodzer service menu tells us which services you would like to promote and is something you create when you create an account with us.

Who will manage my account?

Your account will be assigned to a dedicated Customer Success Manager who will work with you throughout the lifetime of your account. They will guide you through the sign-up process, answer your questions, and provide ongoing support. Additionally, your account dashboard allows you to manage most aspects of your account, including making new deposits, changing your service area or menu, and pausing your account.

What kind of reporting will I receive?

You will receive a call report via email that includes call recordings for each day that you received valid customer calls. The report will be sent overnight after our call team has had a chance to review every call. You will also receive weekly and monthly summary reports, as well as a monthly billing statement. You can also view and download call lead reports and billing statements for any period using your account dashboard.

What if I miss a call?

To get the most out of our service, we strongly recommend that you designate someone to always answer the phone during your listed business hours. If you do miss a call, however, we don't want you to miss a potentially good opportunity, so we will offer the caller to leave an audio or text message for you. If the caller is looking for a service you offer, we will consider it a valid call.

Can I pause my campaigns temporarily?

Yes! You can pause and restart your campaigns anytime. Simply log into your Goodzer account dashboard and pause the campaigns. You can also set a specific date for them to restart if needed.

Pricing & billing

How do you determine which calls I will be billed for?

We only bill for calls from people searching for the specific services you have selected to target. This includes calls from people comparing prices but does not include calls from job seekers, marketing companies, or those inquiring about services outside your selected offerings or your service area. You'll have the opportunity to review our detailed billing policy before finalizing your service sign-up. If needed, your Customer Success Manager can provide you with a copy of the billing policy at any time.

How do you determine pricing?

Call prices can vary substantially based on the services you offer, your geographical area, and the degree of competition in your area. We provide estimated pricing tiers on our website, but we will discuss with you the optimal price per call after you create an account with us. There is no obligation or commitment to creating an account — it simply gives us more information about your business to give you the best price for your campaign.

How do payments work?

Once you are set up, and we've discussed pricing, just let us know how much you would like to deposit into your Goodzer account to get started. You can then submit your credit card information through a secure online order form. We will deduct each valid call from the deposit you made and once your balance reaches $0, we will let you know, and you can make another deposit or choose to make automatic payments each time your balance gets low. If you wish to cancel at any time, we will refund whatever balance is left in your account. There are no other fees at all — just the price of each valid call.

I don't feel that a call I was billed for is valid — can I get a credit?

If you believe a call was billed incorrectly, you can submit it for a second review by our billing team. Use the “Submit for Review” link in your email or dashboard reports to request a review. Be sure to select the specific call you want reviewed. You should only be billed for valid calls as defined by Goodzer's billing policy.

Account management

How can I access my account?

You can access your account by going to the login page and logging in. If you forgot your password, you can always reset it using the password recovery page. If you still can't access your account, please give us a call at 844-846-6393 or email your Customer Success Manager.

Where can I change my account information?

You can change your service menu, business hours, service area (if applicable), and payment settings in your account dashboard.

Why did the number of calls to my business slow down?

The number of calls you are receiving could slow down for a variety of reasons. Sometimes, it is simply because the season changes — for example, HVAC calls tend to slow down during the spring and fall. Other times, it can be because the competition from non-Goodzer customers in your area has increased. Also, if you have too many unanswered calls, your call volume will drop. Goodzer's service works best when you or your team is able to answer all the calls we send.

I want more calls — how can I increase the volume?

If you would like to increase your volume of calls, it may be possible by increasing your price per call, increasing the size of your service area (if applicable), or increasing the list of services you promote. Reach out to your Customer Success Manager, and they will walk you through the options specific to your account.