Reston, VA (PRWEB) November 15, 2016
Goodzer expands in local pay-per-call market by targeting SMBs directly, providing a simple call advertising solution
Goodzer, the leader in automating marketing solutions for local businesses, today announced a new pay-per-call product that is specifically designed for SMBs. This new product builds on the company's existing call platform for partners and national companies, and allows local businesses to purchase calls directly from Goodzer through a simple, streamlined service that uses a unique proprietary technology.
This proprietary technology is based on artificial intelligence that continually optimizes ad campaigns, delivering unprecedented conversion rates. Goodzer’s platform also draws on its database of detailed local business data, which is the largest in the industry, enabling the ads to be precisely targeted for specific services.
Goodzer's new SMB performance call product primarily targets home service providers such as home contractors, plumbers, electricians, HVAC companies, and pest control companies. All new Goodzer customers are offered a free trial of the service, allowing Goodzer to first establish itself as a trustworthy, reliable company that produces calls with high conversion rates which will be ultimately profitable to the local business customers.
After the free trial, customers can continue with Goodzer, paying only for calls that are from people looking for their services within their available service area. “We are committed to transparency and being a company that small businesses can trust and feel comfortable doing business with,” says Artem Zarutskiy, CEO. “That's why we only charge for quality, valid calls and we don’t charge service fees or force bundled packages.”
The SMB performance call product launched in select markets in the spring of 2016, and resulted in very high customer retention rates (estimated at 90% annually) as the product grew and improved. Now, the company is scaling and replicating that success across categories and geographies.
Goodzer was founded in April 2010 by co-founders Dmitry Pakhomkin and Artem Zarutskiy, who developed the company's proprietary AI technology that powers its local product solutions and performance call advertising services. With its recently launched service for SMBs, Goodzer aims to provide local consumer calls to local businesses with more transparency than anyone else — through detailed reporting, no additional fees, high conversion rates, and ultimately, profitability for each SMB customer. For more information on Goodzer, as well as its performance call solution, visit goodzer.com.